Smarter Wedding Planning Starts Here.

A full wedding planner manages every aspect of your wedding from engagement through the wedding day. A day-of coordinator steps in during the final weeks to execute a plan you already built. The critical difference is timing, and most couples need something in between.

A day-of coordinator inherits your planning. They weren’t there when you chose your vendors, signed your contracts, or made the budget decisions that shaped everything. If those decisions were strong, a coordinator executes them beautifully. If those decisions had gaps, a coordinator is managing the consequences, not preventing them.

Brooke Voris works in the space between these two roles: strategic guidance through the vendor, contract, budget, and timeline decisions that happen throughout the planning process, before they’re final.

Being organized helps with logistics, but wedding planning involves high-stakes decisions most couples are making for the first time: evaluating competing vendor proposals, reviewing contract language, building a budget from priorities instead of generic percentages, and booking in the right sequence to prevent cascading problems.

Organization keeps you on track. Experienced guidance keeps you from making costly mistakes you wouldn’t see coming. Brooke Voris works with couples who are fully capable of leading their own planning but want an experienced set of eyes on the decisions that carry real financial risk.

A venue coordinator works for the venue, not for you. Their job is to manage venue operations: setup logistics, catering coordination, building policies, and day-of facility management. They will not evaluate your other vendors, review your contracts, advise on your budget, or guide you through planning decisions outside the venue.

Many couples assume their venue coordinator covers more than they actually do, which leaves months of vendor selection, contract signing, and budget decisions completely unguided.

Five questions reveal more than any portfolio or online review. First, what exactly is included in this price? Vague answers lead to surprise charges. Second, what is your communication style and typical response time? This tells you what the working relationship will actually feel like. Third, what happens if something goes wrong on the wedding day? Their backup plan reveals their level of professionalism. Fourth, can I see examples of work similar to what I’m describing? Make sure their experience matches your vision. Fifth, what is your cancellation or change policy? Know your options before you sign.

Brooke Voris teaches couples a vendor evaluation framework that goes beyond aesthetics to assess professionalism, reliability, and contract quality.

Start with your venue, because it determines your guest count, catering options, and available budget for everything else. Your venue affects your guest count. Your guest count affects catering. Catering affects what remains for photography, florals, entertainment, and every other vendor.

Booking out of sequence creates cascading problems that increase both cost and stress. Brooke Voris helps couples build a planning sequence based on how each decision affects the next, preventing the costly mistakes that come from booking based on availability or excitement instead of strategy.

Yes. Most couples sign vendor contracts based on price and availability without fully understanding the cancellation terms, liability clauses, or what happens when deliverables don’t match what was promised. The language inside a contract determines what recourse you have if something changes, goes wrong, or doesn’t meet expectations.

By the time you realize a contract has a gap, the deposit is already paid. Brooke Voris reviews vendor contracts line by line before deposits are paid, identifying clauses that protect the vendor but leave the couple exposed and flagging what’s negotiable.

Ignore the generic percentage breakdowns that tell every couple to spend 50% on the venue and 10% on flowers. Those numbers were not designed for your priorities, your guest count, or your location.

A realistic wedding budget starts with what matters most to you as a couple, then allocates resources based on your actual priorities rather than an industry template. Brooke Voris helps couples build budgets from their priorities outward, identifying where to invest, where to save without sacrificing quality, and catching hidden costs before they’re locked in.

A strong Instagram presence tells you a vendor has taste. It tells you nothing about their communication reliability, contract terms, ability to perform under pressure, or how they handle problems when things don’t go as planned.

Look beyond the portfolio. Ask for references from recent clients. Ask what happens when plans change. Review their contract before signing anything. The vendors who are worth hiring can answer direct questions about their process, their policies, and their track record without deflecting. Brooke Voris evaluates vendors on criteria that matter for your actual wedding experience, not just their visual presentation.

It depends on what kind of support you actually need. Full-service wedding planning typically costs $20,000 to $40,000 or more and is worth it for couples who want the entire process managed from start to finish. But many couples don’t need that level of involvement.

What most couples underestimate is the cost of unguided decisions: overpaying for vendors who looked great online but underdelivered, signing contracts with unfavorable terms, or booking in the wrong sequence and watching the budget unravel. Brooke Voris offers strategic wedding advisory at multiple levels, from an ongoing advisory retainer to full concierge, so couples can get experienced guidance at the level that fits their wedding and their budget.

Yes. The day-of coordinator add-on is available to Advisory clients once the vendor team and timeline are in place. This means the coordinator steps in fully briefed on the wedding, the vendors, and the couple’s priorities rather than starting from scratch on the wedding day.